Melaka’s Midnight Sale Carnival boosts tourism and local economy
The Malaysia Midnight Sale Carnival made a spectacular return over the long weekend, drawing record-breaking crowds to Mahkota Parade, Melaka, and significantly boosting both tourism and the local economy.
The event, held in conjunction with Melaka Bila Larut Malam – May edition 2025, delivered a high-energy mix of shopping, entertainment, and cultural showcases that left a lasting impact on both locals and visitors, as well as on the state’s tourism and retail sectors. Melaka’s late-night shopping spree turned into a tourism win. An influx of shoppers led to high hotel occupancy rates and brought significant benefits to local businesses – including vendors, performers, artisans, food & beverage outlets, ride-hailing drivers, and more. The carnival received an overwhelming response from domestic tourists as well as visitors from Singapore and Indonesia, many who took the opportunity to shop during their vacation.